Gravity Media (as Gearhouse Broadcast), a leading supplier of specialist broadcast solutions has become the UK’s developer and distributor of Aperi’s live IP media function virtualisation (MFV). The agreement is part of Gravity Media’s ongoing commitment to developing new technologies for the broadcast industry including 4K production workflows, hardware virtualisation and IP video and remote production infrastructures.
“Because they will become such a big part of the broadcast industry, Gravity Media has been actively researching IP video infrastructures and remote production workflows. After our joint technology demonstration at IBC last year, we’ve extended our relationship with Aperi. We’ve made this happen because we believe it’s one of the key technology providers and industry disruptors as far as new IP technology goes,” said Martin Paskin, systems integration manager at Gravity Media Broadcast.
As a technology that’s gaining a lot of attention, the distribution of Aperi’s innovative MFV live IP workflow allows Gravity Media to provide its clients with a more flexible, cost effective and reliable production infrastructure. The partnership comes as Gravity Media’s extensive global event projects and systems integration customer base is already recognising the potential production benefits and efficiencies that are to be gained by the implementation of IP platforms like Aperi’s.
Aperi ceo Joop Jansen said: “Gearhouse’s expertise in recognising and implementing new technology is what’s driven us to make it our UK partner and distributor. With this partnership, we can provide customers with robust transitions to more elastic production infrastructures based on real-time software functions and native IP generic server platforms.”
Using software-based real-time IP media processing, Aperi’s technology enhances live production and networking processes and has been deployed in major media networks and studio environments in North America, UK, Europe and Asia Pacific. At IBC2016, a demonstration between the two companies saw a number of live and sourced 4K signals sent from Gravity Media’s stand to Aperi’s stand some 500 metres away. The signals were brought back to the Gravity Media stand, where 4K clean switching was shown on a big screen to demonstrate how it’s possible to send compressed 4K signals over IP and distribute them without degrading picture quality.
Gravity Media will be at Aperi’s booth located at the entrance of the IABM stand (K18) at BVE at ExCeL London between 28 February and 2 March 2017.