Gearhouse Broadcast, a supplier of technical facilities, crew and services used to capture the world’s most watched content, has made two key sales appointments in North America as part of its growth strategy in the region. Based in Gearhouse Broadcast USA’s Los Angeles office, Adrina Madatyan becomes Sales and Business Development Manager, while new Senior Sales manager Stan Leshner will remotely cover the East Coast market from New Jersey. Both Adrina and Stan bring considerable experience of operating within the live production industry, and will help to sell in Gearhouse’s extensive range of local services and innovative approach to live and as live production, including the deployment of its 4K mobile unit, Columbus, and Skye, its brand-new multi-purpose mobile production unit across sports and entertainment.
Adrina Madatyan joins from NEP, where she spent five-and-a-half years as Sales Manager. During that time, Adrina was responsible for new temporary and permanent production facilities and mobile production truck sales as well as enhancing client relations. Prior to that, Adrina held managerial positions at Sweetwater Video Productions, iMobile US and Platinum Wireless. She has a BSc in Business Administration from the University of Redlands.
Commenting on her appointment, Adrina said: “The opportunity to join Gearhouse Broadcast USA and help to drive growth is one I’m very excited by. The company already has a reputation for delivering ambitious and technically innovative solutions for live productions around the world, so I’m looking forward to joining the team as it continues to lead the way in understanding and adopting new technologies like 4K, remote production and IP.”
Joining Adrina at Gearhouse Broadcast USA is television production veteran Stan Leshner. Since beginning his illustrious career at NFL Films, Stan has received two National Emmy Awards for Cinematography, filmed many live productions including Super Bowls, and worked at a variety of TV networks and facilities providers. Most recently, Stan has been an Account Executive at PMTV in Pennsylvania, providing solutions for sports, news and entertainment television productions, from mobile units and crew, to transmission and lighting.
“There’s been considerable advancements during my time in the industry, but it’s hard to think of a more interesting time to be involved as new technologies and workflows throw up opportunities to rights holders and content owners,” said Stan. “Gearhouse has demonstrated its commitment to delivering intelligent solutions and services to help its customers take advantage of these opportunities with innovations such as the new Skye multi-purpose mobile production unit. I look forward to promoting its ever-evolving offering to the North American market.”
Marc Genin, Managing Director at Gearhouse Broadcast USA, said: “As Gearhouse Broadcast looks to expand its US operations, the addition of these two strategic roles is invaluable. They will provide us with the bandwidth we need to increase our offering, while also giving us a healthy understanding of both the Studio and Mobile Truck markets.”