Adrina Madatyan

Manager of Business Development & Sales, Gearhouse Broadcast (USA)

As Manager of Business Development and Sales, Adrina is responsible for identifying and developing new business opportunities for Gearhouse Broadcast and its brands across the USA.

With over six years’ experience in the broadcast industry, Adrina specialises in entertainment-based productions. She has an extensive background in studio facilities, and is an expert on stages in Los Angeles.

Before joining Gearhouse, Adrina spent five-and-a-half years as Sales Manager with NEP, an outside broadcast and remote production solutions provider. During that time, she was responsible for new temporary and permanent production facilities and mobile production truck sales, as well as enhancing client relations. 

Tackling 4K technology at its inception, Adrina has been a part of several noteworthy 4K productions for companies Netflix and Facebook.

Driven by her dedication for the craft, she takes pride in providing the best technical experience possible.

A native of Los Angeles and fluent in Armenian, Adrina is a graduate of the University of Redlands, with a bachelor’s degree in business. Adrina is also a member of The Whitehead Leadership Society.