Canon has always been the pioneer in the history of broadcast lens design. And now, Canon launches the first broadcast 100x zoom lens, named the DIGISUPER 100xs, the world’s first triple digit zoom lens. Triple digit zoom lens performance was a barrier that was never expected to be broken, and it took Canon’s unique technology to make it happen. The DIGISUPER 100xs is the highest quality DIGISUPER series lens produced to date. With the advancement of Digital terrestrial broadcasting and satellite broadcasting, the market is requiring a dramatic increase in sports and large event programming. In order to acquire the largest audiences possible in this diversifying industry, it will be necessary to create more realistic and powerful pictures and the DIGISUPER 100xs will surely meet all your demands.